Selling a home in San Diego isn’t as quick as it used to be.
On average, homes are now sitting on the market for 99 days before selling, leaving many sellers wondering how to attract the right buyer.
Why Homes Are Taking Longer to Sell
Real estate agent Heather Myers points out that with high interest rates and record home prices in San Diego County, the market has slowed. Unlike the hot seller’s markets of the past few years, we’re now seeing:
More homes for sale than active buyers
Increased competition among sellers
Longer wait times for offers
This shift has created what experts are calling a buyer’s market — giving buyers more leverage and negotiation room on price.
The Role of Interest Rates
Federal Reserve Chairman Jerome Powell recently hinted at the possibility of interest rate cuts. Even a small decrease of 0.5% to 1% could be a game-changer, encouraging more buyers to re-enter the market. In San Diego, where affordability challenges run high, this could help homes move faster and improve conditions for sellers.
How Sellers Can Still Win
Not every home is struggling to sell. Well-maintained, updated properties in desirable neighborhoods are still moving quickly. For sellers who want to improve their chances, experts recommend two strategies:
Update and Maintain Your Home
Small improvements — fresh paint, modern fixtures, landscaping — can make your home stand out.Stay Flexible on Price
If updates aren’t possible, consider adjusting your price point to attract buyers who are being cautious with their budgets.
Final Thoughts
While the San Diego housing market may feel quieter right now, sellers still have opportunities to succeed. With possible interest rate cuts on the horizon, conditions could shift again in favor of homeowners. In the meantime, being proactive with updates or strategic with pricing can help your home sell faster in today’s market.